Domain Stories with Alan Dunn

Buying a domain name - Why strategy matters

Episode Summary

Why defining your strategy for buying or selling a domain name is critical to success.

Episode Notes

Strategy matters when it comes to acquiring almost any asset. However, domain name values are more arbitrary than most assets and your acquisition strategy can make or break a deal.

What happens when you employ the wrong strategy?

Hear Alan discuss two transactions resulting in very expensive cautionary tales.

  1. A 404 that earned a million dollars.
  2. The broker who didn’t listen.


Domain Stories available on Apple Podcasts, Google Podcasts, Spotify, Stitcher, Tunein and Pocket Casts.

Follow Alan Dunn on Twitter @alangdunn and @domainstories, and visit for more information on buying or selling a domain name.